Contact-based CRM pricing: at 10,000 contacts and 3 users HubSpot Marketing Hub Starter is $450 a month and ActiveCampaign Plus $269, billed monthly
Last updated 2026-10-03. The HubSpot Marketing Hub page and catalog, ActiveCampaign's pricing page and its price catalog file, and Keap's pricing page were read that day; Keap's contact tiers are drawn by script and could not be read.
Monthly cost for 3 users by marketing-contact count, billed monthly (Keap billed as shown on its page)
| Plan | 1,000 contacts | 2,500 | 5,000 | 10,000 |
|---|---|---|---|---|
| HubSpot Marketing Hub Starter (3 Core Seats at $20) | $60 | $160 | $250 | $450 |
| HubSpot Marketing Hub Professional ($890, 3 Core Seats and 2,000 contacts included) | $890 | $1,140 | $1,140 | $1,390 |
| HubSpot Marketing Hub Enterprise ($3,600, annual only, 5 Core Seats and 10,000 contacts included) | $3,600 | $3,600 | $3,600 | $3,600 |
| ActiveCampaign Starter (maximum 2 seats, so not offered at 3 users) | n/a | n/a | n/a | n/a |
| ActiveCampaign Plus ($59 plus 2 extra users at $15) | $89 | $149 | $209 | $269 |
| ActiveCampaign Pro (3 users included) | $99 | $189 | $259 | $469 |
| ActiveCampaign Enterprise (5 users included) | $179 | $319 | $469 | $739 |
| Keap ($299, 2 users and 1,500 contacts included, plus $39 for the third user) | $338 | not stated | not stated | not stated |
Table note: HubSpot contact charges are the catalog's monthly figures, so those rows are billed-monthly (Enterprise is annual-only on the page). ActiveCampaign is a flat monthly price per contact tier; extra users are $10, $15, $30 and $40 a month on Starter, Plus, Pro and Enterprise, taken from the vendor's fallback price catalog file. Marketing Hub Professional and Enterprise also carry required one-time onboarding of $3,000 and $7,000, which are not inside the table. Add-ons and tax are excluded, so every figure is a floor.
See HubSpot pricing See ActiveCampaign pricing See Keap pricing
Short version
- At 1,000 contacts the lowest three-user bills are HubSpot Starter $60, ActiveCampaign Plus $89 and Keap $338.
- At 10,000 contacts HubSpot Starter is $450 and ActiveCampaign Plus $269; ActiveCampaign Pro is $469 and Enterprise $739.
- HubSpot Enterprise includes 10,000 contacts, so its $3,600 does not move across the four columns; every other row climbs, and HubSpot Professional climbs in $250 steps.
- Keap's page states 1,500 contacts and then says prices come in tiers you see only after entering a number; we have no figure above 1,500.
- Why such bills rise at all is the subject of article-10; this article only prices the steps.
How were the HubSpot contact charges worked out?
HubSpot's catalog gives Starter 1,000 contacts included and a price per 1,000 above that: $50 for 1,001 to 3,000, $45 for 3,001 to 5,000 and $40 above 5,000. Arithmetic, once, for 3 users at 10,000 contacts: 3 x $20 = $60 for seats, plus 2 x $50 = $100, plus 2 x $45 = $90, plus 5 x $40 = $200, which makes $450. We read the bands as graduated and round up to a whole block, so 2,500 contacts is two blocks of $50. The catalog does not say this outright; if the band price applied to every extra contact, Starter would be $240 at 5,000 and $420 at 10,000.
Professional includes 2,000 contacts and charges $250 per extra 5,000 (to 22,000), so 2,500 and 5,000 contacts each need one block ($890 + $250 = $1,140) and 10,000 needs two ($890 + $500 = $1,390). Enterprise includes 10,000, so all four columns sit at $3,600; its extra contacts are $100 per 10,000 above that.
What does annual billing change?
ActiveCampaign publishes both bases: the same plans cost less per month when billed annually, and the extra-user price falls to $8, $12, $24 and $32 a month on Starter, Plus, Pro and Enterprise.
ActiveCampaign flat price list by contact tier, billed annually / billed monthly (no extra users)
| Plan (users included) | 1,000 | 2,500 | 5,000 | 10,000 |
|---|---|---|---|---|
| Starter (1) | $15 / $19 | $39 / $49 | $79 / $99 | $149 / $189 |
| Plus (1) | $49 / $59 | $95 / $119 | $145 / $179 | $189 / $239 |
| Pro (3) | $79 / $99 | $149 / $189 | $205 / $259 | $375 / $469 |
| Enterprise (5) | $145 / $179 | $255 / $319 | $375 / $469 | $589 / $739 |
With 3 users billed annually, Plus is $73, $119, $169 and $213 (the list price plus 2 x $12), while Pro and Enterprise match the list. HubSpot is harder to restate: seats are $7 each on Starter ($21 for 3) and Professional starts at $800, but the contact charges are given only as monthly figures. Keap shows $299 on both toggles; its "$2,988 /year" text does not match 12 x $299 = $3,588 and was not used.
What do the one-time HubSpot fees add?
Marketing Hub Professional requires $3,000 of onboarding and Enterprise $7,000. Over 36 months the site spreads those to $83.33 and $194.44 a month. The Sales Hub equivalents are in article-34; for add-ons that sit outside contact tiers, see article-37. The calculator takes seat counts; contact capacity is not in it.
Continue with the calculator or a comparison using the same published-price method.
Calculate your team costRead the related pricing guideRead the related pricing guideSources
- https://www.hubspot.com/pricing/marketing
- https://legal.hubspot.com/hubspot-product-and-services-catalog
- https://www.activecampaign.com/pricing
- https://www.activecampaign.com/dist/pricing/fallback/USD.json
- https://keap.com/pricing
Written by Kaz (pen name). Figures are copied from the vendors' published pricing pages on the dates shown. We have not used these products. Affiliate disclosure: vendor links on this site are currently untracked; see the disclosure page.
Written by Kaz (pen name). Published September 27, 2026. The figures above come from the vendor and review-site pages listed under Sources. We have not used these products. Corrections: contact form.