Follow Up Boss Platform falls to $27.77 a person at 30 people on annual billing, while Keap's $299 is $299 for a team of one
Last updated 2026-10-03. The Keap, Wise Agent, Follow Up Boss, Top Producer, Nutshell and HubSpot pages were read today; Pipedrive's pricing page returned 403, so its row uses the figure read on 2026-08-25.
Where does a flat fee beat per-seat pricing?
Where the included users are filled, and not before. Follow Up Boss Pro at $416 a month covers 10 users, and its own per-user plan, Grow, is cheaper only up to 7 people. Below the included count the flat fee is a surcharge, and above it every extra user is added at a stated rate. The grid fixes the head count and prices each option the same way. It is a price table, not a ranking, and it does not compare what the products do.
| Annual billing, per month (per person) | 1 person | 3 people | 5 people | 10 people | 30 people |
|---|---|---|---|---|---|
| Keap, $299 incl. 2 users, +$39 each (no annual discount) | $299 ($299.00) | $338 ($112.67) | $416 ($83.20) | $611 ($61.10) | $1,391 ($46.37) |
| Wise Agent, $42 for up to 5 members on one login, +5 members $20 | $42 ($42.00) | $42 ($14.00) | $42 ($8.40) | $62 ($6.20) | $142 ($4.73) |
| Follow Up Boss Pro, $416 incl. 10 users, +$41 each | $416 ($416.00) | $416 ($138.67) | $416 ($83.20) | $416 ($41.60) | $1,236 ($41.20) |
| Follow Up Boss Platform, $833 incl. 30 users, +$17 each | $833 ($833.00) | $833 ($277.67) | $833 ($166.60) | $833 ($83.30) | $833 ($27.77) |
| Follow Up Boss Grow, $58 per user | $58 ($58.00) | $174 ($58.00) | $290 ($58.00) | $580 ($58.00) | $1,740 ($58.00) |
| Top Producer Teams, smallest tier that fits ($399 / $699 / $1,199; monthly price only) | $399 ($399.00) | $399 ($133.00) | $399 ($79.80) | $699 ($69.90) | not published |
| Nutshell Foundation, $13 per user | $13 ($13.00) | $39 ($13.00) | $65 ($13.00) | $130 ($13.00) | $390 ($13.00) |
| HubSpot Sales Hub Starter, $7 per user | $7 ($7.00) | $21 ($7.00) | $35 ($7.00) | $70 ($7.00) | $210 ($7.00) |
| Pipedrive Lite, $14 per user (read 2026-08-25, see note) | $14 ($14.00) | $42 ($14.00) | $70 ($14.00) | $140 ($14.00) | $420 ($14.00) |
Scroll sideways on a phone.
Each cell is the monthly total with the cost per person in parentheses. Keap shows $299 on both billing toggles, so it has no annual discount. Wise Agent's $20 add-on is stated as "$20 / mo" without a billing basis, so it is added as stated. Top Producer shows no annual price and publishes tiers only up to 25 users, so 30 people has no published price. Pipedrive Lite's page was unreadable on 2026-10-03; the $14 is the figure read on 2026-08-25 and matches indexed search snippets. Every figure is a floor: tax, add-ons, contact capacity beyond Keap's 1,500 and any one-time fee are outside it.
See Keap pricing See Wise Agent pricing See Follow Up Boss pricing
Short version
- Follow Up Boss Pro beats its own Grow plan from 8 people on both billing bases; if Grow is bought with the calling add-on ($39 monthly, $33 annual), the crossover is 5 people.
- Follow Up Boss Platform undercuts Pro with extra users from 21 people. At 30 people it is $27.77 a person on annual billing and $33.33 on monthly billing.
- Keap's average cost per person can never fall below $39, the price of an added user, so it sits above the Nutshell, HubSpot and Pipedrive rows at every head count. It does undercut Follow Up Boss Grow, from 12 people on annual billing and from 8 on monthly billing.
- Wise Agent's $42 is low only while the team shares one login.
Where does each flat fee cross the per-seat line?
The monthly-billing grid, for the same head counts:
| Monthly billing, per month (per person) | 1 person | 3 people | 5 people | 10 people | 30 people |
|---|---|---|---|---|---|
| Keap, $299 incl. 2 users, +$39 each | $299 ($299.00) | $338 ($112.67) | $416 ($83.20) | $611 ($61.10) | $1,391 ($46.37) |
| Wise Agent, $49 for up to 5 members on one login, +5 members $20 | $49 ($49.00) | $49 ($16.33) | $49 ($9.80) | $69 ($6.90) | $149 ($4.97) |
| Follow Up Boss Pro, $499 incl. 10 users, +$49 each | $499 ($499.00) | $499 ($166.33) | $499 ($99.80) | $499 ($49.90) | $1,479 ($49.30) |
| Follow Up Boss Platform, $1,000 incl. 30 users, +$20 each | $1,000 ($1,000.00) | $1,000 ($333.33) | $1,000 ($200.00) | $1,000 ($100.00) | $1,000 ($33.33) |
| Follow Up Boss Grow, $69 per user | $69 ($69.00) | $207 ($69.00) | $345 ($69.00) | $690 ($69.00) | $2,070 ($69.00) |
| Top Producer Teams, smallest tier that fits | $399 ($399.00) | $399 ($133.00) | $399 ($79.80) | $699 ($69.90) | not published |
| Nutshell Foundation, $19 per user | $19 ($19.00) | $57 ($19.00) | $95 ($19.00) | $190 ($19.00) | $570 ($19.00) |
| HubSpot Sales Hub Starter, $20 per user | $20 ($20.00) | $60 ($20.00) | $100 ($20.00) | $200 ($20.00) | $600 ($20.00) |
Scroll sideways on a phone.
Pipedrive Lite is omitted here because its monthly price was not read.
The crossovers, each worked from the grid prices:
- Follow Up Boss Pro against Grow. Grow at 7 people is $69 x 7 = $483 a month against Pro's $499; at 8 it is $69 x 8 = $552. On annual billing, $58 x 7 = $406 against $416, then $58 x 8 = $464. Add calling to Grow and it is $69 + $39 = $108 a user: 4 people cost $432, 5 cost $540, past Pro's $499.
- Follow Up Boss Platform against Pro. Pro with extra users is $499 + $49 x 10 = $989 at 20 people and $499 + $49 x 11 = $1,038 at 21, against Platform's flat $1,000. Annual billing gives $416 + $41 x 10 = $826, then $867, against $833.
- Top Producer Teams against Top Producer Pro. Pro is $179 per user. Two users cost $358, under the $399 Teams tier; three cost $537, over it.
- Keap against Follow Up Boss Grow (prices only, products not compared). Keap with extra users is $299 + $39 x 10 = $689 at 12 people against Grow's $58 x 12 = $696 on annual billing; at 11 it is $650 against $638. On monthly billing Keap is $299 + $39 x 6 = $533 at 8 people against $69 x 8 = $552; at 7 it is $494 against $483.
- Wise Agent against per-seat rows, annual billing. Four people on Nutshell Foundation cost $13 x 4 = $52 against Wise Agent's $42, so it crosses at 4. Against HubSpot Starter, the extra batch of five members makes Wise Agent $42 + $20 = $62 from 6 people, and nine HubSpot seats cost $7 x 9 = $63, so it crosses at 9.
Where are the included users wasted?
Wherever the head count sits well below the bundle. One person on Keap pays $299 for 2 included users. Three people on Follow Up Boss Pro pay $499 / 3 = $166.33 each on monthly billing ($416 / 3 = $138.67 annually) with 7 of 10 users unused, while Grow for the same three is $207. Ten people on Platform pay $1,000 / 10 = $100.00 each with 20 of 30 users unused, against Pro's $499 for the same ten.
Keap's flat base never gets there. Its average per person is $39 + $221 / n, where $221 is the $299 base less two $39 users, so the average only approaches $39. At 30 people it is $1,391 / 30 = $46.37, against $7 to $14 a person in the Nutshell, HubSpot and Pipedrive rows on annual billing.
What do the flat plans leave out?
| Item | Keap | Wise Agent | Follow Up Boss | Top Producer Teams |
|---|---|---|---|---|
| Required fee | Implementation package "required": $1,500 list, $500 displayed | none stated; page says "no hidden fees" | none stated | none stated |
| Term | $299 early termination fee before the end of a one-year contract term | month-to-month, no contracts | "no contracts" | not stated |
| Users | 2 licenses included, added users $39 a month | up to 5 members on one shared login; +1 separate login $20 a month | Pro 10 users, Platform 30, Grow per user | up to 5, 10 or 25 users by tier |
| Calling and texting | text marketing sold in six tiers, listed from $24 to $279 a month above the included one | WiseText SMS $11 a month plus $80 one-time registration | included on Pro and Platform; Grow adds $39 (monthly) or $33 (annual) a user | not stated |
| Contacts | 1,500 included, extra tiers on a slider | not stated | not stated | not stated |
With Keap's required implementation counted, three-year cost for 10 people is $611 x 36 = $21,996 plus $500 = $22,496, or $62.49 per person per month ($22,496 / 360). At the $1,500 list fee it is $23,496, or $65.27. For 3 people it is $338 x 36 = $12,168 plus $500 = $12,668, or $117.30 per person ($12,668 / 108). Wise Agent's separate-login price is $20 per login, but the page does not say how many logins the $49 includes, so no separate-login total is given here.
The wider real estate picture is in article-45, and the per-advisor plans of Redtail and Wealthbox are priced per seat, not per bundle. For your own head count, use the calculator. Keap's full price page lists the plan in detail.
Continue with the calculator or a comparison using the same published-price method.
Calculate your team costRead the related pricing guideRead the related pricing guideSources
- https://keap.com/pricing
- https://keap.com/resources/implementation-services
- https://wiseagent.com/pricing.asp
- https://www.followupboss.com/pricing
- https://www.topproducer.com/pricing
- https://www.nutshell.com/pricing
- https://www.hubspot.com/pricing/sales
- https://www.pipedrive.com/en/pricing (403 on 2026-10-03; $14 annual from 2026-08-25)
Written by Kaz (pen name). Figures are copied from the vendors' published pricing pages on the dates shown. We have not used these products. Affiliate disclosure: vendor links on this site are currently untracked; see the disclosure page.
Written by Kaz (pen name). Published September 27, 2026. The figures above come from the vendor and review-site pages listed under Sources. We have not used these products. Corrections: contact form.